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LEAD GENERATION IN MARKETING

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  STRATEGIES- Lead magnet -  to give our audience valuable content information in the form of tutorials, e-books, etc. Testing - testing on a regular basis helps us to know the customer's interest in a product or business. Perfect landing/ Website-  is a very important factor for growth lead. It captures your website visitors' contact information. A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. Designing better ads-  shows creativity, design of the ads should be catchy, information should be in fewer words, relevant images, adding video, ads cation should be catchy. focus on the best offer to your customer-  an important factor in lead generation, the best offering against your competitor so that the customers get attached. Optimize and grow your social media-  most people are active on social media- Facebook, Whatsapp, Twitter, Youtube, and Instagram. Use of blogging and vlogging- ...
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DIGITALIZATION IN RETAIL SECTOR

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  RETAIL SECTOR- Since we know that the retail industry has received digital transformation earlier than other industries. AMAZON  started its digitalization in the 90s, but the new technology brought them more success. We know that today, the first thing a person would do if they are interested in your product is to search for your company on the internet. The person becomes your lead if you have a presentable website.
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ADVANTAGES OF DIGITALIZATION

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ADVANTAGES- Efficiency of all operations has increased. Human errors are fewer. Data storage in the cloud is safer.  Operational costs are reduced. We can easily analyze our data. Digitalization has encouraged innovations.
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EXAMPLES OF SUCESSSFUL DIGITALIZATION

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  IN BANKING -  we just need the phone to do the process. Mobile banking apps have become reliable secure and fast. It's easy to handle your money thru an app instead going to the bank. IN ADVERTISING-  since we know that nowadays people are very much active thru social media platforms, every second person is active thru their smartphones. Facebook Ads and Google Ads are one of the most used advertising platforms for advertisement, less cost and easy to handle.
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DIGITALIZATION TECHNOLOGY

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  WELCOME TO THE WORLD OF DIGITALIZATION: As stated by " Gartner" using digital technologies changes a business model and provides new revenue and value-producing opportunities. In easy words, we can say Digitalization in business has brought many companies to success. Digital technology has changed the whole business transforming from analog to digital   EXAMPLES:   using cloud storage data loss is prevented and data backups are automated. digitalization brings lower transaction costs. start-ups are an excellent example of companies that fully rely on digital technology.
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